Global

Every year, about 560 billion liters of drinks, especially mineral water, are consumed globally. They are packed in hundreds of billions of disposable plastic bottles, which are then discarded, mainly in landfills. These bottles make up 15-20% of the waste volume, and remain non-degradable for thousands of years. Recycling is an unsatisfactory solution as it only covers about 20% of the bottles used worldwide, and even that is a costly, ecologically unviable process that requires much energy and generates pollution during transport and processing. Furthermore, it involves down cycling – the manufacture of inferior disposable products and lessening of the plastic's quality, which eventually leads to disposal.

Governments & N.G.O's

Governments, especially in the 3rd world, are not able to handle the waste of plastic containers. Clicko-brick offers a solution to some of their most dire needs:

  1. Ecological: Reduction of bottled water littering.

  2. Economical: Saving of resources and money.

  3. Functional: Advanced Raw material for many uses:

    • Value housing solutions;

    • Preventive habitat for disaster prone areas

    • Quick housing solutions for disaster areas;

    • Floating structures;

    • Mega structures;

Bottled water brands

There are several thousand companies, ranging from multinational corporations (such as Coca-Cola, PepsiCo, Danone, Nestle, etc.) to local manufacturers. The ones who will shift to Clicko-Brick will enjoy a head start against their competition:

  1. Differentiation;

  2. Gamifying;

  3. Solving many issues of sustainability:

    • A variety of reuse options of the bottles (less littering);

    • No need of wrapping material for bottles sold in packs (less littering);

    • Saving space & energy on storage and delivery (less shipping efforts);

    • Saving fees & taxes for recycling & preparing for future regulations…;

consumers

"Water is water"! Or... is it? People would choose a specific bottled water brand for many reasons like: price; taste; look and… trendiness. Clicko-Brick presents a new option – buying a useful bottle:

  1. Identifying with a bottle that is less harmful to the environment;

  2. Empathizing with the fact that it can help third world countries, disaster areas etc.;

  3. Knowing there is something to do with the bottles! An added value to the product they pay for;

  4. Gamifying – assembling bottle into fun and useful stuff.

For further info...

Plastic Pollution Coalition 

Plastic Pollution Coalition is a global alliance of individuals, organizations, businesses and policymakers working toward a world free of plastic pollution and its toxic impact on humans, animals, the ocean and the environment.

The Story of Bottled Water

The Story of Bottled Water, employs to tell the story of how you get Americans to buy more than half a billion bottles of water every week. The film explores the bottled water industry’s attacks on tap water and how it covers up the mountains of plastic waste it produces.

Bottled & Sold

Every second of every day, a thousand Americans buy and drink a plastic bottle of commercially produced water, adding up to 85 million bottles a day (1/5 of world consumtion). This is the Story Behind Our Obsession With Bottled Water. A short Book Review of Peter Gleick's book, at "TreeHugger".

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